New Shopify stores
A store in its first year is a store still choosing its tools. No incumbent reviews app, no locked-in email platform, no agency on retainer. That open window - roughly the first six to twelve months - is the whole reason the launch cohort is worth a dedicated slice of the list.
Coverage is deepest on .fr today; US/UK/CA/AU are expanding. You see the live count for your segment before you pay, and you can start free.
The open window, and why it closes
Stack decisions harden fast. A merchant who installs a reviews app in month two rarely rips it out in month nine; an email tool that's wired into flows becomes expensive to replace. So the moment to reach a new store is before those choices set - which makes "stores launched recently" a sharper filter than any vertical. You're not buying a list of brands, you're buying a list of decisions that haven't been made yet.
That logic is why two buyer types lean on this segment hardest, and why a third should treat it with care.
App makers & agencies
An app developer pitching reviews, subscriptions, or upsell wants stores before a competitor locks the slot. An agency selling launch support wants merchants who are still figuring out their setup.
Suppliers - with care
Wholesale and dropship suppliers can reach new brands early, but a store with three products and no traffic isn't always a fit. Pair the recency filter with a product-count or activity signal.
"First seen", not "founded"
We're precise about what the date means. A store enters the new cohort when our crawl first detects its domain and confirms Shopify - a "first seen" stamp, which approximates launch but isn't an official founding date. We label it honestly so you don't mistake an estimate for a fact.
a free theme (Dawn) often signals a fresh launch
Theme as a maturity signal
New stores cluster on Shopify's free themes - Dawn above all - because a founder rarely buys a $350 premium theme on day one. So the theme field doubles as a rough maturity read: a free theme plus a recent first-seen date is a strong "early launch" signal, while a premium or custom theme on a new domain often means a funded brand that arrived with a budget. Neither is a guarantee, but together with first-seen they sharpen the cohort.
Reach the launch cohort first
Pull 100 records free and filter to recently first-seen stores.